Advisor Today

One of the many member benefits of NAIFA is a free subscription to Advisor Today, offered in both print and online editions.

Advisor Today
 has the largest circulation among insurance and financial planning advising magazines. Founded in 1906 as Life Association NewsAdvisor Today is the official publication of the National Association of Insurance and Financial Advisors. Our mission is to provide practical information, sales ideas, resources and business strategies to help insurance and financial advisors succeed.

Our stories cover information from three general subject areas:

  • Practice Specialties: Life and health insurance, financial, multiline, estate planning, and tax and legislative issues
     
  • Sales and Marketing: Sales ideas and marketing techniques to help advisors throughout the sales process, from prospecting and referrals, to closing the deal
     
  • Managing Your Practice: Issues faced by all small-business owners, including managing personnel, choosing and maintaining appropriate technology, addressing back-office issues and growing a practice

 

Our experienced editorial staff and expert professional practitioners deliver in-depth articles as well as informative, salient monthly columns that are a "must read" for every successful advisor. While our content is aimed at professionals in the insurance and financial advising industry, it is written in a style that is easily understood by anyone interested in insurance and financial advising. 

The award-winning AdvisorToday.com is an extension of the magazine and embodies its editorial goals. It features articles not found in the magazine as well as selected articles and columns from Advisor Today. Also featured is the popular monthly podcast series "Building a More Successful Practice". 

AdvisorToday.com's mission is to offer NAIFA members a searchable resource, available round-the-clock, for industry knowledge and insight.